Hi! I'm Angelica.
As one of the founding members of Slack’s web design team for brand, I’ve led the implementation and final visual design for the redesigned Slack.com; created a responsive modular design system that makes building landing pages and new components faster; and mentored our web design team on improved craftsmanship and consistency.
In addition, I’ve worked cross-functionally to translate the website into French, Spanish, and German. I lead the localization of the website into Japanese by creating new components specifically for this audience, introducing a new typeface and building a responsive typography system so Japanese characters would render beautifully.
I’ve also filled a void as a design manager by building new processes and best practices for our team from scratch. This includes creating design strategy brainstorming sessions to better define creative briefs; working with external vendors for sourcing freelance designers, purchasing typefaces, building an internal design wiki and running a motion design workshop; leading agendas for bi-weekly stand ups and design reviews; as well as managing the concepting and facilitation of photo shoots.
Before my role at Slack, I provided art direction, user experience and visual design, including some front end web development, for the editorial side of the New York Times. I worked closely with editors (Race/Related, T Magazine and more) to visually enhance their content while also applying my skills in content management and analytics. I’ve won Society if News Design and Online News Association awards for my interactive pieces. Additionally, I worked as a print art director and graphic designer and won SND awards for my work on "The Real Mayors of New York" and the Sandy Hook shootings.
My love for news also led to writing news and features stories at the New York Times about fashion, race, travel and art. Check out this A Cup of Joe profile piece about my beauty regimen and favorite digital designs.
Before working at the New York Times, I was a designer at Gannett Newspapers and The Roanoke Times. I have a Bachelor’s degree in Advertising from Hampton University.
Throughout my career, I've advocated diversity in design and journalism by helping my employers train and identify talented people of different racial and economic backgrounds.